Paid Media - a small budget Geo-targeting Facebook campaign turned into massive results

April 30, 2021

Paid Media

What's geo targeting?

Geo targeting is the act of targeting a specific area or location. We can accomplish this very easily with Facebook and various other social paid media strategies.

Use cases for this type of strategy can vary. They are great for small budgets, brick and mortar locations, and layering different paid media strategies.

Mission Wisconsin

We were honored to work with such an amazing brand with such an incredible Mission in our home state. Mission Wisconsin is a company that helps transitioning and active military personnel land quality jobs with reputable company's in Wisconsin.

Project highlights

In short notice we needed to allocate a small advertising budget to target a career event in Huburt, Florida. The purpose of this campaign was to target a near by military base to frequently show up in our target market's Facebook

news feed. The goal: to get military personnel to the career event and to fill out an application. We ran the campaign a week before the event and a week after the event. We created a CBO campaign and a handful of adsets to test. Over the course of 2 weeks, with less than a $250 dollar budget, Mission Wisconsin saw great results and had a CPC near a dollar with over 80 unique link clicks. this resulted in many applications being filled out. At the event, the owner Steve had said many candidates came to the Mission Wisconsin booth because they saw their ad on Facebook.

There will be 19 more career fair tours for Mission Wisconsin in the next year and a half that we will be optimizing and duplicating the results from this successful Geo targeting campaign!

view more

Related Cases

Get Connected.

Questions? Let's Chat.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
* Signing up is easy and painless.