Tuesday, August 24, 2021
Arguably one of the lowest barriers to entry businesses models around. However, this business plan has taken a brutal beating on the internet and is now associated with scams, unethical business operations, fake gurus, and negative customer experiences.
First things first. What is Shopify Dropshipping? - drop shipping is taking a product from a supplier, wholesaler, or distributor and throwing it on a website. When a customer orders from your website you order it from them and send it to your customer and then you keep the difference. “Shopify Dropshipping” is this exact same model, it’s just happening on the Shopify platform.
Right away you can see how valuable this is. You don’t have to hold any inventory, you can implement creative branding around a product or products, and it’s a fairly easy system to operate. However, not being in control of your logistics and supply chain can have it’s own set of issues.
The short answer, of course, it is! And don’t let anyone tell you any differently. It just has to be done right. For example, the popular furniture company Wayfair operates on a 100% dropshipping model. They are doing millions per month in revenue. As long as there are people online buying products drop shipping will be around.
Things are drastically different in the drop shipping space in 2021 compared to early 2006 when the trend first took off.
Let’s investigate how it got its bad rep.
Shopify dropshipping is best done when paired with social media marketing, social ads, branding, and best digital marketing practices. In 2006 you could create a Shopify store head over to Aliexpress ( a Chinese wholesale marketplace) throw a few popular products on your store. Then, if you ran Facebook ads, you’d likely get a lot of sales. That being said, in the early days many young entrepreneurs flourished in this space. They began teaching their success to other individuals on social platforms. Before we knew it, we had 18 year olds flashing Lamborghini’s promising you financial freedom overnight.
Shopify dropshipping is just like any other business, it’s hard work, relationships are everything, and the customer should be put first.
Soon enough massive problems began to arise. Customers were not getting their products due to unreputable suppliers, products were taking months to arrive, the customer experience for these poorly ran dropshipping stores just looking to make a quick buck was absolutely terrible.
The brands that did survive had great customer service in place, were very transparent about their shipping times and operations, and had good relationships with their suppliers and actually took the time to vet them properly.
We’ve been in this space a long time. We’re in the beta stages of our “Build a Brand” program. Here’s what we’ll take care of for you:
✅ Store setup, design, and branding
✅ Best Shopify application integrations
✅Best Shopify SEO practices
✅Product research and implementation
✅Video training on how to manage and run your store
✅Marketing guide to market your new store
You’ll receive a turnkey Shopify dropshipping store ready to make you $$$$$$$
Schedule a free consultation call to see if you’re a good fit for our beta "Build a Brand” program